Capture Intent
Digital Ads built for service businesses.
Focused on readiness, not pure volume.
Paid AdsAdimize — The Anti-Agency
Home service marketing, run by an operator.
You don’t have a marketing problem. You have a clarity problem.
Adimize runs Google Ads, builds websites and does AI-Search SEO for home service businesses: junk removal, dumpster rental, hauling, HVAC and the other trades. Ads management is $1,495/mo, AI-Search SEO is $1,295/mo, websites start at $97/mo, and every price is public. We tested all of it on Grizzly Junk Pros, our own $2M+ junk removal and dumpster company, before we sold it to anyone.
We’re not an agency chasing feel-good tactics. We’re operators who learned marketing because it was required to grow — and now help others do the same.
From operators who actually use us
“He really is in the game. He really does make money and he's for real about it.”
— Tony Nava, Founder, Texas Junkers“He's one of us. He's doing it every day.”
— Leo Falardeau, Owner, Drop N Go HaulersDoes AI know your business exists?
Checked across ChatGPT, Google AI Overviews, and Perplexity.
Most service business owners don't have a marketing problem.
They have a clarity problem.
If you’ve tried marketing before, this probably sounds familiar:
- Ads bring activity, but not always booked jobs
- SEO reports look impressive, but demand feels inconsistent
- Customers see you in multiple places before converting
- Agencies talk dashboards while you think in revenue
That doesn’t mean marketing doesn’t work.
It means service businesses don’t behave like e-commerce funnels — and most marketing is built as if they do.
We didn't learn this from clients.
We learned it by running the business ourselves.
Adimize exists because marketing wasn’t optional for us — it was survival.
Before working with other businesses, we built and scaled our own home service company from zero to over $2M annually.
We ran the ads. We built the websites. We learned what worked, and what just wasted money.
We still operate that business today. We still test strategies with our own dollars first.
Only after proving systems in the field did we begin helping other service businesses implement them.
I built Grizzly from zero while living in Stamford, Connecticut. Today I live in Tampa, Florida. The business still operates — without me in the day-to-day — from two HQs in Stamford and West Haven, executed by a team of pros following the systems we built.
That’s not luck. That’s infrastructure.
That’s the difference.
Grizzly Junk Pros — Stamford & West Haven, CTGrizzly Junk Pros is not a case study we “managed.”
It’s the business where these systems were built.
Every opinion you’ll see here was formed by:
- Managing payroll
- Navigating slow seasons
- Adjusting demand in real markets
- Watching what actually drives booked work
That experience shapes how we think, how we advise, and how we execute.
- 16,000+ customers
- 6,000+ jobs/year
- 140+ service areas
Your last agency saw one screen. We see all of them.
Most agencies log into your ad account and stop there. We connect your Google Ads, Search Console, Bing, Clarity, Google Analytics, Google Business Profile and your website — and, where it's set up, your call tracking and booked jobs — into one workspace. AI digs through all of it at once. Justin makes the calls.
Ads teach SEO
- We see:
- the exact words customers type before they call, and which ones turn into jobs.
- We do:
- build pages that rank for those words.
- It improves:
- you stop paying for clicks you could own.
AI does the digging. An operator makes the decisions.
Marketing works best when it's treated like infrastructure — not campaigns.
We don't sell disconnected services. We build demand engines in a three-part system. Each part supports the others. Missing one weakens the system.
Earn Visibility
AI-Search SEO that aligns your business with how people (and AI systems) now find and recommend services.
AI-Search SEOConvert Decisively
Websites designed to remove friction and turn interest into action — not impress designers.
Websites“I'm so sick of marketers who aren't holistic.”
Beth Brass
Founder, The Calm Home Company
We don't guarantee results.
We guarantee everything else.
No one can guarantee outcomes in a real service business — and anyone who claims they can isn’t being honest.
What we do guarantee:
- Strategy tested in our own business first
- Disciplined execution
- Clear communication
- Transparency around what’s working and what’s not
- Continuous refinement
Our role is to control everything within our control, so your business has the best possible chance to win.
Burned by an old agency?
After leaving their old agency
“At the end of 2024, we were abandoned by our previous ad suppliers, who had built our ads inside of their own account, leaving our five-year-old business with no Google Ads history.”
“But ultimately, at the end of the year now, we've achieved five times return on ad spend throughout the majority of the year, which is really where we want to be on acquiring Google Ads customers.”
Owner, Camo Crew Responsible Junk Removal
“I did some digging before getting in touch and knew you were legit. It's great to be able to discuss things I know you'll understand — not the same thing as talking to agency/ads people.”
Victor Desbaillets
Owner, Junk Limo, Tulsa, OK
These aren't packages.
They're entry points into the system — at different levels of involvement.
Core growth services · Infrastructure & execution
AI-Search SEO
Visibility for a zero-click, AI-driven search landscape. GBP management included.
$1,295/mo
Paid Ads
Google, Microsoft, Local Services, Meta and ChatGPT ads, built for service intent, not vanity traffic.
$1,495/mo
“Justin's expertise is beyond awesome, so if you are struggling with website creation, AI SEO, Google Business Page, Ads, give the man a shout!”
Google Business Profile
Included with AI-Search SEO. Add-on for ads clients.
Add-on $385/mo
junkmd.com
Websites
Conversion-focused infrastructure, not design projects.
From $97/mo
- New lead
- Answered
- Qualified
- Booked
Hobson
The AI employee — answers, qualifies, and follows up until they book.
From $297/mo
Real operators. Real businesses. Real results.
Owner, Blue Bin Dumpster
“Being able to work with them, I have cut my ad spend down by about 60%.”
Est. 2024 | $550K+ Annual Revenue | CO
Owner, Strongsons Junk Removal
“I've been with them over a couple months now, and I've seen instant results and return on my investment.”
Est. 2019 | $1.1M+ Annual Revenue | CA
Owner, Clarks Junk Removal
“As of right now, our sales have doubled, actually, which is pretty remarkable, considering I've only been working with him for maybe five months.”
Est. 2023 | $400K+ Annual Revenue | RI
Owner, Junk Limo
“We've been working with them for about three months now, and it's been exponential growth ever since.”
Tulsa, OK
“Things that would have took us years to get with our other agency, Justin met that in no time.”
Owner, J&F Junk Removal
“it feels as if we’re a step ahead of everyone else in our area having Adimize”
Ricardo Diaz
Legacy Junk Removal
121+ home service operators across the country.
Questions operators ask before they sign up.
What does this actually cost?
Ads Management (Google Ads, Microsoft Ads, Local Services Ads, Meta and ChatGPT Ads) starts at $1,495/mo. AI-Search SEO is $1,295/mo with full Google Business Profile management included.
Websites and Hobson the AI employee are priced separately, and the Moat bundles everything at $2,750/mo. Full breakdown — terms and caps included — on the pricing page.
“I don’t guarantee results and I never will because I’m a man with integrity and that would be straight up lying.”
How long until I see results?
Depends on the engine. Paid ads: most operators see meaningful results in the first 90 days. AI-Search SEO compounds slower — meaningful lift over months, not weeks — and keeps building after ads would plateau.
We’d rather build a system that works in month four than fake a win in week two.
What do I actually get?
Depends on the service. AI-Search SEO: pages built and optimized every month, schema, Google Business Profile maintenance, and a monthly report showing where AI systems cite you. Paid Ads Pro: a marketing partner who looks at your business — not just your ad account — and tells you what’s working, what’s broken, and what to do about it.
We don’t manage ads in a vacuum. If your speed-to-lead is slow, we’ll say so. If your website is leaking conversions, we’ll say so. If your pricing is the problem, we’ll say so.
What if it doesn't work?
We don’t guarantee results. Nobody honest does.
We guarantee everything else — communication, transparency, effort, expertise, and that we’ll tell you the truth even when it’s uncomfortable.
If it isn’t working after we’ve done our job right, that’s a signal — not a failure. We’ll tell you what we think the real problem is. Sometimes that’s the ads. Sometimes it isn’t.
Why you over the agency I just fired?
Most marketing agencies have never run the business they’re selling to.
Justin built Grizzly Junk Pros to $2M+ before starting Adimize. Every recommendation on this site has been pressure-tested inside a real service business — not a slide deck.
If you want polished decks and dashboard theater, there are agencies for that. If you want someone who actually understands the operation, that’s the work we do.
If you’ve been burned by ad agencies
“This is the third ad agency that I've gone through, and I have to tell you guys that I'm never changing agencies again.”
— Tanner Hurst, Co-Founder, JT Junk SolutionsLatest from The Haulers' Edge
Google just put a “book” button inside AI Mode
A homeowner asks AI Mode for help and gets local pros, open time slots and a button to book. The search turns into the booking.
It's not your customer's job to remember you.
Most customers don't leave over a bad job. They had a fine experience and forgot about you.
Google's September 2026 spam update: what it means for service businesses
If your website lost ground between September 24 and October 8, 2026, it may have been caught doing something Google considers spam.
One short form. One real reply.
If what you’ve read here aligns with how you think about your business, the next step is simple.
Start with a short intake so we can understand your situation and point you in the right direction.
There’s no obligation, no pressure, and no pitch — just clarity on whether there’s a fit.
Know what you want? Skip the form — see pricing →
Questions first? Send the form — Justin reads it personally and replies within 24 hours. No sales calls, ever.