Adimize — The Anti-Agency

Marketing built by someone who actually ran the business.

Adimize helps service businesses generate demand through Google Ads, AI-Search SEO, and conversion-focused websites — using systems proven inside our own $2M home service company before we ever deploy them for clients.

We’re not an agency chasing feel-good tactics. We’re operators who learned marketing because it was required to grow — and now help others do the same.

From operators who actually use us

“He really is in the game. He really does make money and he’s for real about it.”

— Tony Nava, Texas Junkers

“He’s been there, done that. He’s one of us.”

— Leo Falardeau, Drop N Go Haulers

Start Here Read the Founder's Letter

Clarity > vanity

Most service business owners don't have a marketing problem.

They have a clarity problem.

If you’ve tried marketing before, this probably sounds familiar:

Ads bring activity, but not always booked jobs
SEO reports look impressive, but demand feels inconsistent
Customers see you in multiple places before converting
Agencies talk dashboards while you think in revenue

That doesn’t mean marketing doesn’t work.

It means service businesses don’t behave like e-commerce funnels — and most marketing is built as if they do.

The proving ground

We didn't learn this from clients.

We learned it by running the business ourselves.

Adimize exists because marketing wasn’t optional for us — it was survival.

Before working with other businesses, we built and scaled our own home service company from zero to over $2M annually.

We ran the ads. We built the websites. We learned what worked, and what just wasted money.

We still operate that business today. We still test strategies with our own dollars first.

Only after proving systems in the field did we begin helping other service businesses implement them.

I built Grizzly from zero while living in Stamford, Connecticut. Today I live in Tampa, Florida. The business still operates — without me in the day-to-day — from two HQs in Stamford and West Haven, executed by a team of pros following the systems we built.

That’s not luck. That’s infrastructure.

That’s the difference.

The proving ground · A real service business

Grizzly Junk Pros is not a case study we “managed.”

It’s the business where these systems were built.

Every opinion you’ll see here was formed by:

Managing payroll
Navigating slow seasons
Adjusting demand in real markets
Watching what actually drives booked work

That experience shapes how we think, how we advise, and how we execute.

16,000+ customers
6,000+ jobs/year
140+ service areas

See the proof

The system

Marketing works best when it's treated like infrastructure — not campaigns.

We don't sell disconnected services. We build demand engines in a three-part system. Each part supports the others. Missing one weakens the system.

Capture Intent

Digital Ads built for service businesses.

Focused on readiness, not pure volume.

Paid Ads

Earn Visibility

AI-Search SEO that aligns your business with how people (and AI systems) now find and recommend services.

AI-Search SEO

Convert Decisively

Websites designed to remove friction and turn interest into action — not impress designers.

Websites

See how it works

Our promise

We don't guarantee results.

We guarantee everything else.

No one can guarantee outcomes in a real service business — and anyone who claims they can isn’t being honest.

What we do guarantee:

Strategy tested in our own business first
Disciplined execution
Clear communication
Transparency around what’s working and what’s not
Continuous refinement

Our role is to control everything within our control, so your business has the best possible chance to win.

Why operators come to us

Whether you've been burned by an old agency or burned out trying to DIY.

Both stories end the same way.

After leaving their old agency

“At the end of 2024, we were abandoned by our previous ad suppliers who had built their ads inside of their own account, leaving our five-year-old business with no Google Ads history.”

“At the end of the year, we’ve achieved five times return on ad spend throughout the majority of the year.”

— Andrew Crum, Camo Crew Responsible Junk Removal

After stopping DIY

“Trying to save a little money here and there, but honestly, in the long run, I was losing a lot of money not knowing exactly how to go about running Google Ads.”

“We’ve tripled our profits ever since we started working with Justin and his team.”

— Pablo Ramirez, Lonestar Junk Removal & Dumpster Rental

See how we work →

How we help service businesses grow