Free Tools
Operator-grade diagnostics. Free, instant, no call.
Built from inside a $2M home service business — the same checks we run on our own marketing every week. Drop a name or URL. Get a real grade in seconds.
The toolkit
Pick a tool. Get a grade.
Every tool here is free, deterministic, and built for service operators — not generic SaaS scoring.
Free · Instant · No call
Google Business Profile Audit
Grade your profile in 10 seconds — table stakes + the gap to your category leader.
👉 Run the toolFree · Instant · No call
Website Speed & Conversion Audit
Real Lighthouse pass against your live site — mobile speed, SEO basics, and the contact path customers actually use.
👉 Run the toolWhy these are free
The same playbook — applied to your business, free.
Every tool here is the same diagnostic we run on our own profile and our own site — built from inside a $2M home service business, not a SaaS lab. No black-box scoring. No email wall to see your grade. If you want us to fix what the tool surfaces, see how we work. If not — keep the grade, run the fixes yourself.