Free Tools
Operator-grade tools. Free, no call.
Built from inside a $2M home service business — the same checks we run on our own marketing every week. Request an audit and Justin runs it himself, with a reply within 24 hours. Or price your next job with the calculator.
The toolkit
Audit your marketing. Price your jobs.
Every audit here is free, run personally, and built for service operators — not generic SaaS scoring.
Free · Personal · No call
Google Business Profile Audit
Justin audits your profile personally — table stakes plus the gap to your category leader. In your inbox within 24 hours.
👉 Request the auditFree · Personal · No call
Website Speed & Conversion Audit
A real Lighthouse pass plus operator eyes on your site — mobile speed, SEO basics, and the contact path customers actually use. Run personally, replied within 24 hours.
👉 Request the auditFree · ChatGPT plugin
Junk Removal Pricing & Profit Calculator
A free ChatGPT plugin for junk removal, dumpster rental and demolition operators. Price loads from photos, size dumpsters and see your real cost and margin.
👉 See the calculatorFree · Personal · No call
Sales Call Audit
Justin reads your last 90 days of sales calls and shows you where the money leaks: missed calls, prices on the phone, real leads vs Google’s conversions.
👉 Request the auditFree · Calculator
Missed-Call Cost Calculator
In our call study, 18% of Google Ads calls went unanswered. Put in your numbers to see the ad spend and jobs your missed calls cost.
👉 Run the numbersFree · Calculator
Cost-per-Booked-Job Calculator
Cost per lead hides the real number. See what each booked job costs you in ad spend, and how much of the ticket it eats.
👉 Run the numbersWhy these are free
The same playbook — applied to your business, free.
Every audit here is the same diagnostic we run on our own profile and our own site — built from inside a $2M home service business, not a SaaS lab. No black-box scoring, no bot report — Justin runs each one and replies himself. If you want us to fix what the audit surfaces, see how we work. If not — keep the grade, run the fixes yourself.