Should junk removal companies bid on 1-800-GOT-JUNK and other competitor names?
About 1 in 20 clicks in a typical junk removal account already comes from someone searching a competitor's name, mostly 1-800-GOT-JUNK, and often to check prices. Those clicks cost the same as generic clicks but convert about 16% less, and in the typical account each lead costs about 27% more.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 14-30 Google Ads accounts (Oct 2025 - Sep 2026) and 28 websites (Jul 2025 - Sep 2026)
Who people are searching for
| Name searched | Share of competitor-name clicks |
|---|---|
| 1-800-GOT-JUNK | 54% |
| Local junk removal companies | 17% |
| Waste haulers (dumpster searches) | 6% |
| College Hunks Hauling Junk | 5% |
| LoadUp | 3% |
| The Junkluggers | 2% |
| Junk King | 2% |
How they perform vs generic junk removal searches
| Measure | Competitor vs generic | Middle half | Accounts |
|---|---|---|---|
| Share of all clicks | 4.3% | 1.8%-10.2% | 30 |
| Cost per click | 0.97x | 0.84-1.30 | 20 |
| Conversion rate | 0.84x | 0.69-1.11 | 14 |
| Cost per lead | 1.27x | 0.91-1.60 | 14 |
Organic results
Competitor names are only about 0.2% of the non-brand organic impressions a typical junk removal site gets (28 sites), so competitor searches are mostly a paid-ads question.
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