Paid Ads
They capture it.
Your schedule fills with booked jobs from people searching right now — on Google, ChatGPT, Bing, and Meta — for one flat monthly price that never scales with your spend.
Anti-agency
Most people think paid ads are about getting more traffic.
They’re not.
They work when they show up at the exact moment someone is ready — comparing options, solving a problem, or making a decision.
The platforms we run
We run the ones that match real intent for service businesses. Google leads, but every channel below earns its place — not by hype, by behavior.
The foundation for most service businesses — because when someone needs a service, they search.
“junk removal near me” · “dumpster rental today” · “emergency HVAC repair”
These aren’t browsing searches. They’re booking searches. Google Ads is where most of our clients’ spend lives, by design.
OpenAI opened paid placements inside ChatGPT — and we run them.
For now this is a beta channel:
We test inside Grizzly before deploying for clients. If your industry qualifies and the intent aligns, we layer it in. Start Here to find out.
Often mirrors Google intent — especially in older demographics, desktop-heavy markets, and certain local areas.
When it makes sense, Bing extends demand capture efficiently at lower CPCs than Google.
Meta is notdemand capture. It’s reinforcement.
We use it for local awareness, retargeting, and trust reinforcement. Best paired with Google — not used as a replacement.
How we run paid ads
Most agencies optimize for:
We optimize for:
More leads don’t help if phones aren’t answered, follow-up is slow, or margins get squeezed. Paid ads should amplify a working business — not expose weak processes.
Paid ads only work inside a system
If Sales or Service is broken, ads get blamed.
That’s why we make sure:
Ads don’t close jobs. Businesses do.
Services that support this phase
The operator reality check
Most operators eventually don’t.
Yes, you can learn paid advertising. I did.
And I learned it the hard way — late nights, wasted ad spend, and years keeping up with platforms that never stop changing.
What most operators eventually realize is that paid ads are a full-time discipline.
Every hour spent managing platforms is an hour not spent:
It’s the same reason you don’t run your own accounting or file complex taxes yourself. You could — but the opportunity cost is massive, and the margin for error is real.
Delegation isn’t about capability. It’s about focus.
“Trying to save a little money here and there, but honestly, in the long run, I was losing a lot of money not knowing exactly how to go about running Google Ads.”
“We’ve tripled our profits ever since we started working with Justin and his team.”
Lonestar Junk Removal & Dumpster Rental
First-time paid ads
“We never really paid for ads. This year we went all in.”
The Haul Team · Austin, TX
What we pay attention to (and what we don't)
We pay attention to:
We don’t obsess over:
Paid ads aren’t about winning platforms. They’re about supporting the business.
Case study: the deliberate paid step-down — and what we found going to search partners →
Who this works best for
Strong fit
Not a fit
Operator proof · paid ads
Tanner Hurst
Co-Founder, JT Junk Solutions
“After four months, we've been consistently doing 4–6x return on our ad spend.”
“After four months, we've been consistently doing 4–6x return on our ad spend.”
JT Junk Solutions
Operator proof · paid ads
Andrew Crum
Owner, Camo Crew Responsible Junk Removal
“At the end of the year, we've achieved five times return on ad spend throughout the majority of the year.”
“At the end of the year, we've achieved five times return on ad spend throughout the majority of the year.”
Camo Crew Responsible Junk Removal
Operator proof · paid ads
William Arn
Owner, Junk Lord Junk Removal and Hauling
“We're spending just about the same amount each month on Google Ads spend, and we're generating twice the amount of leads, if not more, per month.”
“We're spending just about the same amount each month on Google Ads spend, and we're generating twice the amount of leads, if not more, per month.”
“Justin knows a tremendous amount about this industry and can help you out wherever you need it.”
Junk Lord Junk Removal and Hauling
Operator proof · paid ads
Bailey Stewart
Owner, Blue Bin Dumpster
“I've cut my ad spend down by about 60%. Then the effectiveness of my ads has also almost doubled.”
Est. 2024 | $550K+ Annual Revenue | CO
“I've cut my ad spend down by about 60%. Then the effectiveness of my ads has also almost doubled.”
Blue Bin Dumpster
How to get started
It's choosing how paid ads should fit into your business.
Full-service Google Ads, run daily by the operator who runs his own.
$1,495/mo flat
Covers ad spend up to $7,500/mo · custom above
90-day min · then month-to-month
Best for: Home service operators who want ads run like the owner is watching
Your ad account, your data — always. Ad spend billed by Google directly to you, at cost.
Running it yourself? We audit, rebuild, and hand it back.
$795 one-time
One-time · no subscription
Best for: Operators with a running account that isn’t producing
Built for operators who want to run their own ads — properly.
The terms, plainly: 90-day min · then month-to-month. Covers ad spend up to $7,500/mo · custom above No percentage of ad spend — your budget increases go to ads, not to us.