01
A lead comes in
From ads, your website, AI search, social media, calls, or texts.
Hobson — The AI Employee
Hobson captures, follows up, and closes the gap — automatically.
Every lead answered and every follow-up sent — he works while you're on the job, so you're not living inside a phone or CRM.
- 01Check out
- 02One form. Ten minutes.
- 03Work starts this week
Built so any operator can run it
“I am 17 years old and I own a junk removal company. Working with them has been one of the easiest and best experiences.”
Texas Junk Brothers
Most service businesses don't lose leads because of marketing.
They lose them because no one follows up fast enough.
- Missed calls.
- Delayed texts.
- Leads sitting untouched while you’re on a job.
Hobson exists to fix that.
This is conversion-ready sales infrastructure— built for busy service operators who can’t live inside a phone or a CRM all day.
Not software to learn. Not dashboards to babysit. An employee who works in the background and makes sure every lead gets handled.
Where Hobson fits in the system
Hobson lives in sales infrastructure.
In the full business system:
- Paid Ads capture demand
- AI Search SEO builds visibility and trust
- Websites support conversion
- Hobson makes sure leads actually turn into booked work
When this layer is missing, everything above it leaks. This service closes that gap.
- Lead Organization
- Automation
- AI Integration
Demand isn't the bottleneck. Follow-up is.
Most service businesses already have enough demand coming in. What breaks is what happens after someone reaches out:
- Calls go unanswered
- Texts don’t get replies
- Estimates go cold
- Leads fall through cracks
Not because owners don’t care — but because they’re working.
Hobson was built for that reality.
“What I love most about him is how quickly he is to answer any of your questions. He’s been super helpful on my entrepreneurial journey.”
NexGen Junk Removal
Speed of response is the difference between a booked job and a lost lead
Inside the platform
Every lead. Every source. Every contact.
Hobson captures and tracks every inbound — phone, form, ad click, or organic. Nothing falls through.
“We recently implemented a CRM with AI answering capabilities and have already noticed an increase in after-hours sales opportunities. It’s not a replacement for real human interaction, but it has been a great supplement for covering gaps when calls come in outside normal business hours. Instead of missing opportunities, we’re now able to engage customers immediately and capture more business without requiring someone to be on the phone 24/7. Very solid tool for small business owners looking to improve responsiveness and lead capture.”
Burney Roberts
Owner, Griffin Waste
How the system works
Built around real operator behavior.
02
The system responds instantly
Texts and emails go out automatically — no waiting, no missed opportunities.
03
Follow-up keeps the lead warm
Reminders, nudges, and confirmations happen without manual effort.
04
Everything stays organized
Calls, texts, emails, and forms live in one place — not scattered across phones and inboxes.
You focus on jobs. The system handles follow-up.
Pipeline & conversion
From inbound to booked job.
See where every opportunity is, what's stalling, and where time should go next.
What Hobson provides
Core infrastructure we build and manage.
- Centralized CRM for all leads and customers
- 2-way text and email conversations
- Instant lead response automations
- Follow-up sequences tied to behavior
- Appointment reminders and follow-up sequences
- Visual pipelines to track lead status
- Unified inbox for calls, texts, and emails
- Ongoing adjustments as your business evolves
This is managed infrastructure, not a one-time setup.
AI-powered support (when needed)
Automation first. AI where it adds leverage.
For businesses that need him, Hobson can also include:
- AI chat for website conversations
- AI voice for call handling and routing
- Intelligent responses outside business hours
- Lead qualification before human follow-up
AI is used to support speed and consistency — not to replace human judgment.
The unfair advantage
Follow-up that works when you're sleeping.
Hobson handles the messages, calls, and reminders so leads never go cold — and your team isn't chained to a phone.
What changes when follow-up stops leaking
What you'll actually feel.
- Faster response times
- Higher booking rates
- Fewer missed opportunities
- Better customer experience
- Less stress around phones and messages
This doesn’t create demand. It protects the demand you already have.
Who this is for
Built for operators, not tinkerers.
Strong fit
Hobson works best for businesses that:
- ·Are busy during the day
- ·Miss calls or delay follow-up
- ·Already have leads coming in
- ·Are obsessed with customer retention
- ·Care about booked jobs more than dashboards
Not a fit
It’s not a fit if you’re looking for:
- ·A cheap CRM license
- ·A DIY automation tool
- ·Software without implementation or support
Marketing creates opportunity. Follow-up turns opportunity into revenue.
Hobson makes sure nothing falls through the cracks — even when you’re busy doing the work that actually grows the business.
Reputation as infrastructure
Local trust, monitored continuously.
Hobson tracks your reviews and your competitors' — so you see where you stand and what to do about it.
How to get started
Hobson — The AI Employee
Hobson doesn't book your jobs. Hobson makes sure you never lose one. You hire him, you train him on your company, and he works the desk — or the desk and the phone. Answers when you can't, qualifies every lead, follows up until they book, then hands you a ready-to-close customer. His first assignment: your old customer list.
Position 01 — The Front Desk
Most Picked
The Desk
Every message channel, handled. Texts, web chat, DMs, follow-up.
$297/mo
+ $750 one-time training, charged at signup — first payment $1,047, then $297/mo
Month-to-month after training
Best for: Operators who miss messages while they’re on jobs
- Trained on YOUR company — your services, your prices, your service area, your answers to the questions customers actually ask. Custom-trained like a real hire, not a generic bot
- One inbox — texts, website chat, email, Facebook Messenger, Instagram DMs, all in one place (WhatsApp available)
- AI text + chat agent qualifying leads on every channel while you’re on a job
- Missed-call instant text-back
- Quote follow-up drips — the 5 touchpoints most customers need before booking
- Opportunities pipeline + connected dashboard
- Review engine — one-tap requests, AI-drafted responses
- Database reactivation — past-customer campaigns, run in setup week
- Every conversation logged: transcripts, recordings, instant owner alerts
- Lead summaries emailed to you, ready to book
Hire Hobson — The Desk
Month-to-month after training. No contracts on software.
The Desk + The Phone
Everything on The Desk — plus Hobson answers the phone himself.
$497/mo
Includes 500 voice minutes/mo, custom above
+ $750 one-time training, charged at signup — first payment $1,247, then $497/mo
Month-to-month after training
Best for: Operators losing jobs to missed calls
- Everything in The Desk
- AI voice agent — answers, qualifies, gathers job details live
- After-hours and overflow coverage — never miss a job after 5pm
- Call transcripts + recordings on every conversation
Hire Hobson — The Desk + The Phone
Voice runs on real minutes — the cap keeps the rate honest.
Position 02 — The Books
Solo
$297/mo
1 bank account, 1 card · up to 75 transactions/month · no payroll
Billed quarterly · $891 per 3 months
- Monthly P&L, balance sheet, cash position, written summary
- Year-end records package for your tax preparer
Put Hobson on the books — $297/mo
Billed quarterly. No month-to-month.
Crew
$497/mo
Up to 3 accounts · up to 200 transactions/month
Billed quarterly · $1,491 per 3 months
- 1099 contractor tracking
- Everything in Solo, plus a quarterly read on labor, disposal, and margin
Put Hobson on the books — $497/mo
Billed quarterly. No month-to-month.
Fleet
$797/mo
Up to 5 accounts · up to 400 transactions/month
Billed quarterly · $2,391 per 3 months
- Payroll records when payroll runs through an approved provider
- Everything in Crew, plus job-costing categories where the data supports it
Put Hobson on the books — $797/mo
Billed quarterly. No month-to-month.
- Start Here. A guided entry point to assess fit and determine the right level of infrastructure.
- See full pricing. Compare tiers and find the right fit for your business.
- How we work. Our process, expectations, and how this fits with Paid Ads and AI Search SEO.