Fixed prices. Real caps. No surprises.

Most operators see meaningful results in the first 90 days

Is there a contract?

Minimum terms, then month-to-month. Ads: 90 days — that's how long Google needs to gather enough conversion data for optimization to compound. AI-Search SEO: 6 months — retrieval visibility builds page by page. Websites: 12-month ownership term — you're building equity in a site you own at the end. We publish the terms instead of pretending otherwise. After the minimum, cancel anytime — no fees, no exit clauses.

Why flat pricing with a spend cap instead of a percentage of ad spend?

Because a percentage fee means your agency earns more every time you spend more — whether or not spending more is right for you. Our fee is flat to $7,500/mo in ad spend. Above that, we scope custom, in writing. The fee doesn't grow when your spend does — that's the whole point.

Who owns the ad account and the data?

You do. Always. Your Google Ads account, your conversion history, your GBP, your site content — all of it stays yours from day one. If you leave, you take everything. Agencies that run your campaigns inside their own accounts are holding your history hostage. We don't.

Do I have to bundle?

No — every service runs independently. The Moat exists because most operators end up stacking these anyway, and one invoice at $2,750 beats four invoices at $3,287 plus $1,300 in setups. The arithmetic is printed on this page. Check it.

Why does AI-Search SEO include Google Business Profile management?

Because Map Pack results ride on your GBP — proximity, reviews, profile signals. Selling SEO without managing the profile means being judged on a lever nobody was paid to pull. One complete system, judged fairly.

Why do you only run monthly SEO on sites you build?

On-page is where AI visibility is won, and builder platforms cap what we can control — speed, structure, schema, retrieval-ready content. One fully controlled system is why the work compounds, and why we can price it flat. Not ready to move? Start with the $499 Sprint on your current site — it credits forward.

Does Hobson book my jobs?

No — and that's deliberate. Hobson answers, qualifies, gathers the details, and follows up until the customer is ready. A human closes and schedules, the same way it works inside our own hauling company. Hobson doesn't book your jobs. Hobson makes sure you never lose one.

What happens if I go over 500 voice minutes?

We tell you before you get a surprise. 500 minutes is roughly 250 calls a month — more than most single-truck operations generate. If you're consistently over, we scope the overage in writing before anything changes. No silent overage billing, ever.

Will you get on a call?

No. Everything runs async, in writing — onboarding, weekly updates, monthly reports, strategy reviews. It's faster for you, it's documented forever, and it's how an operator-run shop stays lean enough to price this way. If a thing needs explaining, you'll get it written down, where you can read it between jobs.

What does "operator-led" actually mean?

Justin still runs Grizzly Junk Pros, a $2M home service company. The systems on this page were built and tested there first — including Hobson. You get the operator on strategy, not a junior account manager hidden behind a dashboard.

I don't see my exact business — do you only work with junk removal?

No. The playbook works for any home service business with a real-time service offering: junk removal, hauling, dumpster rental, roofing, HVAC, plumbing. If you're not sure, the intake form is the right place to start.