What's a normal cost per lead for junk removal Google Ads?
Where both calls and forms are tracked, the typical junk removal Google Search lead costs about $65, and the middle half of accounts pay between about $58 and $105; expensive-click markets run higher. Dumpster rental leads run about $45-$55, with a median of $52.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 16 Google Ads accounts with reliable lead tracking, Oct 2025 - Sep 2026
Cost per lead, Google Search campaigns
| Group | Median | Middle half | Accounts |
|---|---|---|---|
| Junk removal | $64 | $58-$106 | 6 |
| Dumpster rental | $52 | $47-$56 | 6 |
Google's number vs the real number
Across 10 junk removal accounts with reliable lead tracking, the cost per conversion Google reports has a median of $80. Google's figure only matches real leads when the account counts real calls and forms and nothing else.
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