ChatGPT doesn't search for one phrase. It searches for twelve.
When someone asks ChatGPT a question, it doesn't run one search. It breaks it into a dozen smaller ones.
Quick one this week, but it changes how you should think about every page on your website.
When someone asks ChatGPT or Google's AI a question like "how much does junk removal cost near me," the AI doesn't run that one search. It breaks the question into a bunch of smaller ones like:
- pricing by load size
- what affects cost
- whether dumpster rental is cheaper
- who services that area
and then it checks each one, then stitches what it finds into a single answer.
The problem is that most websites are written for the one phrase. Not the dozen questions hiding behind it. So when the AI goes looking for those answers, your page isn't in the running. AT ALL!
Here's how to write pages that actually get pulled in:
1. Answer the follow-up questions before they're asked
Somebody searching "hot tub removal" is also wondering what it costs, whether you cut it up on site, how long it takes, and if you take the electrical too. The AI checks all of that.
- List every question a customer would naturally have after the main one.
- Answer each one directly on the page, even if it's just a few sentences.
- Give each answer its own clear subheading so AI tools can grab it on its own.
2. Cover the topic from more than one angle
AI builds its answer from several sources. A page that only works one angle is easy to skip.
- Put real numbers in where you can. Price ranges, timeframes, load sizes.
- Add a section on common mistakes or objections, not just the ideal job.
- Don't make the page one long sales pitch. It has to teach something to earn a spot in the answer.
3. Make every section stand on its own
AI usually pulls one paragraph, not your whole page. If that paragraph doesn't make sense by itself, it doesn't get used.
- Write each section so it works even if it's the only thing someone reads.
- Put the point in the first sentence. Don't bury it at the bottom.
- Skip vague pronouns. "This saves you money" — what's this? Say it dang it!
The pages winning in AI search right now are the ones that already answered the questions the AI was going to ask anyway.
We've watched this play out on our own sites — pages built this way started showing up in ChatGPT answers within a couple weeks, not months. That window is open right now. Most of your competitors haven't figured this out yet.
That's it for now. Ttyl ✌️
— Justin
P.S. Got this text from Cole after we handed over his new website last week:
"Man that website gave us both chills that is so awesome, we appreciate how much care and thought you put into it literally exactly what we wanted we are blown away. you're awesome man thank you"
Cole's awesome and that response is why I love doing what I do.
If your website's the thing you apologize for when someone asks to see it, I build sites that help you win work! Super fast, clean, and built to show up in AI search like everything you just read above. Fixed pricing, no sales call. Everything's at adimize.com.