What's the best Google Ads bid strategy for junk removal?
Maximize Conversions with a target cost per lead carries 73% of junk removal and dumpster Search spend and brings a median of about $60 per lead. Real cost per lead tends to land about 17% above the target that was set.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 6-16 Google Ads accounts per strategy, Oct 2025 - Sep 2026
By bid strategy
| Strategy | Share of spend | Median cost per click | Accounts | Median cost per lead | Accounts (lead cost) |
|---|---|---|---|---|---|
| Maximize Conversions with a target | 73% | $7.01 | 16 | $60 ($51-$112) | 11 |
| Maximize Conversions, no target | 16% | $9.28 | 14 | $106 ($94-$125) | 6 |
| Maximize Clicks | 7% | $2.74 | 9 | – | – |
| Manual cost per click | 3% | – | – | – | – |
Targets vs results
Across 45 campaigns in 11 accounts, real cost per lead landed at a median 1.17 times the target set (middle half 0.95-1.51). The median target was $50.
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