When are the busy and slow months for junk removal?
Junk removal demand runs from March through August and is lowest in winter. Business Profile calls peak in May at about 1.37 times a normal month, organic clicks peak in August at about 1.33, and ad clicks peak in July and August at about 1.2-1.35. In the slowest winter months, all three fall to roughly 0.6-0.75 times normal.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 11 Google Ads accounts, 7 websites, 16-19 Business Profiles
Monthly index across three channels (100 = a normal month)
- Google Ads clicks
- Organic clicks (non-brand)
- Business Profile call taps
| Month | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads clicks | 96 | 74 | 105 | 103 | 87 | 97 | 134 | 118 | 103 | 85 | 76 | 75 |
| Organic clicks | 76 | 87 | 112 | 98 | 113 | 107 | 116 | 133 | 118 | 85 | 72 | 64 |
| Business Profile calls | 65 | 58 | 101 | 120 | 137 | 115 | 129 | 120 | 89 | 72 | 73 | 69 |
Ad prices through the year
Ad clicks are cheapest in July-September, about 7%-16% below a normal month, and priciest in May at about 8% above (11 accounts). Click prices don't rise with the summer rush.
Calls swing more than views
Business Profile views move less than calls, from about 0.8 to 1.2 times normal (19 profiles). Winter calls ran a median 0.6 times the previous summer at 12 of 14 profiles with both seasons, so the winter dip isn't just profiles growing over the year.
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