How much should a junk removal company spend on Google Ads?
The typical junk removal or dumpster rental account spends about $1,500 a month on Google Search, and the middle half spend between about $700 and $2,300. Even so, the typical account's ads show for only about a quarter of the searches they qualify for, losing about 19% to budget and about 48% to ad rank.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 31-36 Google Ads accounts, Oct 2025 - Sep 2026
Monthly Google Search spend
| Measure | Value |
|---|---|
| Median monthly Search spend | $1,524 |
| Middle half | $703-$2,279 |
| Lowest 10% / highest 10% | under $434 / over $5,234 |
| All Google Ads incl. Local Services and Performance Max, median | $1,936 ($983-$3,116) |
| Local Services Ads alone, median | $1,672 |
How accounts spread out
| Monthly Search spend | Accounts |
|---|---|
| Under $1,000 | 12 |
| $1,000-$2,500 | 12 |
| $2,500-$5,000 | 3 |
| $5,000+ | 4 |
Searches the ads never show for
| Measure (share of eligible searches) | Median | Middle half |
|---|---|---|
| Ads shown | 26% | 19%-38% |
| Lost to budget | 19% | 10%-25% |
| Lost to ad rank | 48% | 41%-63% |
Will more budget fix it?
Only partly. The share lost to budget is about the same at every spend level, so bigger accounts don't escape it. For the 27 accounts losing 10%+ to budget, closing the gap would take roughly double the budget, about $2,800 a month in Search (middle half $1,460-$4,490). Ad rank, which comes from bids and ad quality, costs the typical account more searches than budget does.
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