What's a normal click-through rate and conversion rate for junk removal Google Ads?
About 5% of people who see a junk removal Search ad click it, and where tracking is complete about 1 in 8 of those clicks becomes a call or form. Dumpster rental ads get clicked more, about 7% of the time, but in accounts selling both, dumpster clicks convert about 32% less.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 6-28 Google Ads accounts, Oct 2025 - Sep 2026
Benchmarks
| Measure | Median | Middle half | Accounts |
|---|---|---|---|
| Junk removal click-through rate | 5.2% | 4.7%-6.1% | 22 |
| Dumpster rental click-through rate | 7.0% | 5.8%-8.7% | 12 |
| Junk removal conversion rate (calls and forms tracked) | 13.0% | 12.2%-15.0% | 6 |
By keyword match type
Click-through rate is 8.2% for exact match, 6.2% for phrase and 4.4% for broad.
Why your account may show something different
Across 28 accounts, the conversion rate Google reports has a median of 10.8% (middle half 5.4%-15.5%), but that figure is inflated in accounts that count phone-link taps, directions or page loads as conversions.
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