Do junk removal customers find you on a phone or a computer?
Mostly on a phone: about 87% of junk removal ad clicks, about 62% of organic clicks and about 66% of Business Profile views come from phones. Desktop ad clicks cost about 4% below the account's average and convert at least as well where website calls and forms are tracked.
By Justin Hubbard, who runs Adimize and has owned and operated a junk removal and dumpster rental company for over 12 years
Based on 30 Google Ads accounts and 21 Business Profiles (Oct 2025 - Sep 2026); 19 websites (Jul 2025 - Sep 2026)
Phone share by channel
| Channel | Phone share (median) | Middle half | Base |
|---|---|---|---|
| Google Ads clicks | 87% | 84%-90% | 30 accounts |
| Organic clicks | 62% | 56%-68% | 19 websites |
| Business Profile views | 66% | 60%-70% | 21 profiles |
Ads: cost and conversion by device
Median cost per click is $6.32 on phones and $5.47 on desktop across accounts; within the same account, desktop clicks run about 4% below the account's average and phone clicks about 1% above. In the 8-9 accounts that track website calls and forms as well as calls from the ad, desktop clicks convert at 17.6% vs 15.0% on phones. Accounts that count only calls placed straight from the ad make desktop look worse, because those calls only happen on phones.
Related questions
The Haulers' Edge
One move a week, every Sunday.
Short, useful, written from inside a $2M home service company. Read by 2,000+ service business owners.